American Apparel opened its Second Life store on a private island -- a virtual island that both companies and individuals can buy, with real dollars -- in June 2006, at a time when there were fewer than 200,000 registered users of Second Life, and later pulled out, according to the retailer.
"We tested an idea, played with a concept and hopefully learned a few things about what online shopping might look like in the years to come," said Raz Schionning of American Apparel.
Washington intellectual property boutique Greenberg & Lieberman credits its virtual office in Second Life with making contacts that resulted in about US$20,000 in real-life legal business this past year, according to partner Stevan Lieberman.
"To most larger firms, $20,000 is meaningless, so you're not going to see the big firms going in here right away," said Lieberman, who specializes in computer patents. "To a little guy, a little bit of money makes a! big difference. Any new way I can advertise on the Internet is great."
Lieberman believes the 3-D medium will grow quickly.
"When people meet in Second Life and there's an avatar, it's like meeting a person," he said. "There's a level of trust, and that will translate into more Internet sales."
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Source: http://www.ecommercetimes.com/story/hEHHASw1MhetL0/Second-Life-Becomes-First-Job-for-Adventurous-Few.xhtml
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