INFLUENCER cites intriguing examples of modern-day master change agents and draws from more than five decades of the best social science theory. From a Mexico City TV producer who inspired a nationwide literacy movement with a soap opera storyline to a San Francisco-based organization that routinely transforms more than 90 percent of its repeat convicts into law-abiding citizens, the authors highlight specific examples of large and small-scale influence initiatives at work, and provide readers with the insider knowledge needed to transform persistent problems into positi! ve change efforts.
Outlining a comprehensive step-by-step approach, INFLUENCER is a groundbreaking work that offers a host of immediately actionable strategies for affecting productive change in all areas. These strategies are rooted in the following three principles:
1. Identify a handful of vital behaviors that lead to rapid and profound change. Changing resistant, persistent, and profound problems requires a precise focus on a few high leverage, or vital, behaviors.
2. Use personal and vicarious experience to change minds. Changing behavior requires changing minds. Personal and vicarious experience allows people to see, hear, and feel that behavior changes are needed.
3. Marshal six sources of influence to make change inevitable. When trying to influence persistent and resistant behaviors, over-determine the effort by utilizing every possible source of! influence.
INFLUENCER presents readers with the tools they need to solve ongoing problems and make positive, systemic changes in their business lives and their personal lives. As the authors write, Article Directory: http://www.articledashboard.com Shop for babies and toddlers at the online baby store with over 20 merchants, presenting over 2,150 products. Exceptional Baby and Kids
Source: http://www.prweb.com/releases/change/influencer/prweb559666.htm
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