Going Green: Cleaning Naturally

"We've found a vinegar warmed in the microwave is a lot better to use for soap scum." Nationally, the natrual products industry is booming, growing 15% year to year with sales close to $31 billion, according to the market research and consulting firm Spins. $114 million of the billion was spent on natural household cleaners and supplies, which is up 23% from last year.

"There's been a major shift in the last three to five years, I think, in people's acceptance of use of chemicals in their everyday life, whether its in the toys their kids play with, the clothes they buy off the shelf, the cars they drive," said Stephen Lester, Science Director at the Center for Health, Environment and Justice.

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